Watch

See the operating system in action.

The keynote, the system walkthroughs, and a live look at the measurement platform — everything you need to understand how Marathon Engine runs brand + performance as one system.

Keynote: Meta Performance Marketing Summit 2026

Meta invited Marathon to present the brand + performance operating model to its performance marketing community. Preston's keynote covers why the split between brand and performance is a false choice — and how to run both as one budget with one measurement standard.

How the Paid Media System Works

A walkthrough of how Marathon Engine actually runs paid media: the guardrails, the weekly allocation decisions, and how spend gets judged on incremental contribution rather than platform ROAS.

Measurement, Operating System, and Decision Alignment

How the measurement layer, the weekly operating cadence, and the decision framework fit together — so media, creative, site, retention, and finance all pull from the same numbers.

The Measurement Platform Demo

A live demo of Marathon Data — the measurement platform behind every decision the Engine makes. See how brand value, baseline revenue, and incremental contribution show up in one view.

Want to see it applied to your brand?

If what you watched maps to the problems you're wrestling with, the fastest next step is a conversation.

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